PR Futurist | Stuart Bruce | Substack

UK Government launches plan to tackle accuracy of AI answers

As some comms leaders still ask if GEO is just hype, the UK government recognises its importance

Oct 28 • Stuart Bruce

AI’s back from its summer break

I hope you haven’t missed PR Futurist while it had a long summer break. It’s now back.

Sep 23 • Stuart Bruce

GEO measurement guide, investment using AI and visualise your work life with Copilot

Comms lessons from Andy Burnham, new PRCA GEO guide and legal realities of AI

Jul 20 • Stuart Bruce

Analysis of Andy Burnham's media profile in Makerfield with Steph Bridgman

On the day he becomes Prime Minister, Steph Bridgman - Managing Director of Experienced Media Analysts and Stuart Bruce will analyse and discuss the…

Jul 15 • Esme Bruce

Corporate affairs leaders say 2026 is the year of AI, but 75% don't have an AI strategy

And a humble brag about being one of EMEA's top 25 innovators

Jun 17 • Stuart Bruce

Recent posts

☕ PR Futurist #127 The Pope's AI paper, Andy Burnham's social media and why AI is like a map

Nine important stories for PR, comms and corporate affairs professionals.

Jun 2 • Stuart Bruce

GCS CEO, AMEC GEO principles and impact of AI on humanity

AMEC GEO principles prompt CCOs to address AI as a stakeholder

May 21 • Stuart Bruce

AI tops the agenda in Davos

PRWeek research reveals AI is also the top priority for PR agencies

May 5 • Stuart Bruce

CCOs way behind CEOs on AI and webinar on AI as a stakeholder

Apr 20 • Stuart Bruce

PR Futurist - AI for PR, comms and corporate affairs - 🚀 PR Futurist #123 🥇 Purpose Relations is PRCA's first-ever AI partner 🤑 Gartner…

Mar 3 • Stuart Bruce

PR Futurist - AI for PR, comms and corporate affairs - 🚀 PR Futurist #122 - 29th Jan 2026

Jan 29 • Stuart Bruce

PR Futurist - AI for PR, comms and corporate affairs - 🚀🎅 PR Futurist #121 🎄It's a wrap. These are our 10 top stories from 2025 - 19th…

Dec 19, 2025 • Stuart Bruce

PR Futurist - AI for PR, comms and corporate affairs - 🚀 PR Futurist #120 🥇 GEO white paper wins industry praise 💡 Microsoft CCO's top AI…

Nov 25, 2025 • Stuart Bruce

PR Futurist - AI for PR, comms and corporate affairs - 🚀 PR Futurist #119 🗞️ New white papers on impact of AI on brand and reputation…

Nov 11, 2025 • Stuart Bruce

PR Futurist

PR Futurist

PR Futurist is a newsletter providing expert analysis and opinion from top experts on AI in PR, comms and corporate affairs. Stay ahead on how AI is impacting public relations, corporate communications and public affairs.

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PR Futurist is a newsletter providing expert analysis and opinion from top experts on AI in PR, comms and corporate affairs. Stay ahead on how AI is impacting public relations, corporate communications and public affairs.

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